The Beerfarm is a well-loved and boundary-breaking brewery made all the more special with a visit to their brewpub headquarters. The converted dairy farm in Metricup finds families, off-duty tradies and locals toe-to-toe with snobby beer enthusiasts and tourists, each on the even footing of great beer in a beautiful atmosphere.
We spoke to Beerfarm Co-founder George and brewer Miles about the unique mix of fun, dedication and inclusiveness which make the Beerfarm seem quintessentially Margaret River while at the same time completely unique to the region.
Starting the Beerfarm
“We were working for a different company and the initial brewery site was going to be the second brewery site for that company, but half way through the building stage, we branched off with a separate vision, and understanding what we wanted to put into the place, the initial venture decomposed and allowed us as a group to take it on our own.” Said George, "We wanted to create an iconic australian beer brand that could be enjoyed by everyone."
With a site in place, the Beerfarm crew went about methodically establishing a core range of beers based on their own customer feedback, “We didn’t want to decide what the market wants to drink, we wanted to find out what styles they wanted to drink. We now have a balanced core range between sweet, sour, salty, and bitter drinks.”
George mentions that balance is key to the design of any beer, from their ambitious one-off and seasonal releases through to their perennial core range. He also notes that they at they at Beerfarm “like to drink more than one beer,” a habit reflected in their core range erring on the lower end of the scale for ABV.
"We try to be ambitious, not arrogant. We didn’t want to put up any barriers to the people consuming our beers, and wanted to give people a gateway into that journey.”
Established for the Future
The logistics of their unique venue have required a better approach to waste management and environmental impact: While many urban breweries can pay fees and dump their production waste, at Beerfarm their used hops are composted in their own vegetable gardens, and spent grain is fed to a herd of onsite Black Angus cattle.
"We want to set a precedent and show that it is not hard to reduce the environmental footprint breweries naturally have. We are hoping to change the train of thought and find more value in our waste." said Miles.
Beyond their environmental commitment, a lot of the magic of the Beerfarm comes from the way their staff interact, "There is a ladder, but everyone here is colleagues with one and other.” said Miles, "We have a group called the green team who invite anyone who wants to join and put forward ideas. There’s no sense of ‘we’re doing it this way’,"
"It’s all passionate people. You want to work in a place that you want to be a part of.”
Beer for All Palates
As they have solidified their core range, the brewers at Beerfarm have established a reputation for the brand with collaborative, experimental and ambitious seasonal and one-off releases. Among these are the Shirazaweiss, a collaboration with local winemakers LS Merchants, and the ongoing Native Series, which uses native botanicals to create unique brews.
“The whole idea behind the native series is to work with traditional custodians of the land, those guys are developing these ingredients sustainably, so we work with those growers in a sustainable way, and we only do one run of each. The brewer’s love it, they get to do a new style each time."
The native series has involved collaborations with Fervor and beers brewed with strawberry gum, saltbush and finger lime. The beers are challenging, unique and delicious. But rather than expect everyone who visits to put their usual tastes on hold, they are more than happy to leave the experimental beers to those who want them, and provide a range of flavours throughout their beers to suit everyone. Even a cider which is fermented in house for those who do not drink beer.
"We get a whole range of people here in Margaret River, it’s not just snobs, there’s families, younger people, we don’t want everyone to like all of our beers, but we want to make a beer which is suitable to each person.” said George.